Designers checklist advices

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5
rules of logo design by Mark Bloom • Art director at Socio Design • London, England

5 rules of logo design

Mark Bloom • Art director at Socio Design • London, England

I still adhere to them today (2018), some 17+ years after I wrote them


  

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4
keys minimalist graphic design fundamentals by Heury & Heury • Minimalists Designers • Lyon, France

4 keys minimalist graphic design fundamentals

Heury & Heury • Minimalists designers • Lyon, France

 


  

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01/05Less is more

Mark BloomArt director • London, England

Some of the most recognisable brands in the world use a simple marque or logotype. When I create an identity, I want the marque to be recognisable in its own right.

02/05Simplify

Mark BloomArt director • London, England

If in doubt - simplify! Strip away anything that may make the logo look fussy or overly complicated.

03/05Timeless

Mark BloomArt director • London, England

For me a good logo should remain timeless. It is also too easy to design to a trend, but a logo should have longevity.

04/05Scalable

Mark BloomArt director • London, England

Consider how the logo will look at all sizes. It is important that it remains legible, even when scaled down small.

05/05Black / Colour

Mark BloomArt director • London, England

If it works in black, it should work in any colour.

01/04A simple design for a simple idea

Heury & HeuryMinimalists designers • Lyon, France

The message has to be clear, simple and strong. A minimalist design is only achieved through an effective message. Inversely, if the message is lame or obscure, a minimalist design will not help. The result will be confused, poor, even worthless. Through a minimalist design, it is a simple idea that becomes obvious.

02/04Remove, remove, remove… but not everything

Heury & HeuryMinimalists designers • Lyon, France

A minimalist design has to be simple but not simplistic. A minimalist design does not occur to the detriment of the message that it supports. Facilitating the reading and giving meaning is what minimalist design is all about.

03/04Emptiness not nothingness

Heury & HeuryMinimalists designers • Lyon, France

Minimalism embraces the concept of emptiness. Emptiness is not nothing, laziness or a space that is wasted. It is a powerful something that permits to highlight a limited number of elements that are necessary and sufficient.

04/04Minimalism is a commitment

Heury & HeuryMinimalists designers • Lyon, France

In order to make minimalist design, a calm, considered, organized work is necessary. But it is something you can practice everyday and not just in design application. It is an attitude. Whatever you do, try to make it simple, without hysteria.